Macro Shot

Product photographers are tested at the best of times when controlling light with objects often been small products, this client was a specialist in micro chip technology.

The client had invented a new smaller compact chip housed cleverly inside the device, problem was his sales team were having difficulty demonstrating the product with in the marketing material, they couldn’t show its usp to its full potential. The previous Product photography was simply a black square blob with no detail shape or structure.

The brief for the Product photographer was simple try to make the product photography look great and can you give it some shape. The item was approximately the size of a small headache pill “excuse the pun”

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